Mr. Abdul fahad is a Management teacher and academician with interest in the areas of Marketing and Finance. Before for applying into academics, he has worked as a Sales and Marketing professional with banking industry. During his academic career he has attended a number of workshops and national conferences and presented a number of research papers. He holds a Post Graduate degree in Business Administration from M J P Rohilkhand University and his research interests include the study of New Product Development, Integrated Marketing Communications and several other areas of Marketing.